Aristotle's 3 essential qualities of persuasive ethos
Presented with the following mnemonic:
• cause
• craft
• caring
Virtue (cause) - the audience believes you share their virtues.
Practical Wisdom (craft) - you appear to know the right thing to do every occasion.
Disinterest (caring) - lack of bias, caring more for the audience's interests more than your own.
Tags: rhetoric
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